Little-Till
The simple money book for makers, bakers and market sellers.

How do I keep track of what I sold at a market?

A market day is the hardest place to keep records and the most important one to get right.

Why market days defeat record-keeping

Everything is against you. There is a queue. Somebody is asking whether it contains nuts. Your hands are full. The signal is poor because two thousand people are standing in a field with phones. And by the time you pack up you are too tired to reconstruct six hours from memory.

So the record either happens in the moment, in a couple of taps, or it does not happen at all.

Record the sale, not the paperwork

During the day you need one thing: what went out and for how much. Not the customer’s name, not an invoice, not a category. Those can wait; the sale cannot, because it is gone from memory in ten minutes.

A cash sale should be a few taps between handing over the item and greeting the next person. If recording takes longer than serving, you will stop doing it by mid-morning — and a record with a hole in the busiest three hours is worse than none, because you will trust it.

The test: can you record a sale without breaking eye contact with the queue for more than a couple of seconds? If not, the method is wrong.

The signal will drop. Plan for it.

Markets are the worst mobile reception you will meet all month. Anything that needs the internet for every sale will fail you at exactly the moment you are busiest.

What you need is something that saves on the phone first and syncs later, on its own, when signal returns. You should never be standing at a stall wondering whether a sale saved.

Reconciling at the end of the day

Before you pack the car, do one short check while it is all still fresh:

  1. Count the cash box. Take off your float.
  2. Compare it with what you recorded. They should match.
  3. If they do not, look at your stock. Count what came home. Sold plus left over should equal what you brought.

A gap is not a disaster and it is usually not theft. It is normally a sale you gave away, a discount you forgot, or a friend who paid you later. But you can only find it on the day — by Tuesday it is unrecoverable, and it quietly becomes an error in your profit.

Did the stall actually pay?

The number people quote after a market is what they took. R1 450 sounds like a good day. What matters is what is left after the day’s real costs.

The dayAmount
SalesR1 450
Cost of everything you sold−R620
Stall fee−R180
Petrol−R90
Profit for the dayR560

R560 for a day that started at five in the morning. That may well be worth it — but it is a different conversation from R1 450, and it is the one that tells you whether to book that market again next month.

Do this for three or four markets and the pattern becomes obvious. Some markets pay and some are expensive practice. Most sellers can name their best market by feel and are wrong about it.

Questions people actually ask

What is the minimum I should record during a market?

What was sold and for how much. Names, invoices and categories can wait. If recording a sale takes longer than serving the customer, you will stop by mid-morning and the busiest hours will be missing.

What if there is no signal at the market?

Use something that saves to the phone first and syncs later by itself. Anything needing the internet for every sale will fail exactly when you are busiest, and you should never be wondering whether a sale saved.

My cash does not match what I recorded. What now?

Count the stock you brought home. Sold plus left over should equal what you took. The gap is usually a discount or a sale you gave on credit, and you can only find it on the day.

How do I know whether a market is worth going back to?

Take the day’s sales, subtract the cost of what you sold, then the stall fee and the petrol. Compare that figure across markets. The busiest market is not always the one that pays best.

Keep reading

Little-Till does this arithmetic for you

Little-Till is a small web app for people who sell what they make. You record a batch and what it cost, record your sales, and it keeps the cost per item, what is left in stock and your real profit up to date. It is built for a phone, works when the signal drops, and shows amounts in Rand.

R49 a month or R495 a year, with 14 days free and no card needed to start.

Try Little-Till free